Why wear a uniform? In customer facing companies, staff image is key! Your staff are the face of your business, and what they look like will be a direct reflection of the brand you are portraying to your customers. Style and vision are paramount when trying to create a strong vision for your company. With the culturally diverse nation that we live in, uniforms help to standardise the mode of dress, and ensure a professional dress code is adhered to at all times
The key benefits of wearing corporate uniforms are as follows:
*It presents a more professional image for your business, in the all important customer-facing roles
*It enhances your brand identity
*It unifies your staff and enables them to present an easily identifiable face for your company
*It provides consistency in dresses, for a culturally diverse nation
*It creates a functional, role-appropriate mode of dress for employees
*It creates ease of dress for employees – both formal and informal
*Uniforms can directly relate to the nature of the business at hand e.g. Nurses scrubs
*Uniforms can be used to play a very specific communication role, or to address a specific business issue eg. In sectors such as healthcare, we are seeing a steer toward more fashion led designs and also more vibrant tunic shades, to help develop a friendlier image.
*It creates a greater team dynamic within your employee set.
There is no doubt that uniforms are the way of the future for all service oriented companies who need to present a professional and united brand identity to their customers. Corporate design is for all shapes and sizes; It is for real people who need to work. We get the balance right between the look and the practicality of the garment.
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