With the holiday season fast approaching, businesses need to be able to stand out in order to be noticed by customers. That is the reason why Mashable.com stated that Christmas can at times be described as a “war” where different businesses formulate strategies and send out their “troops” (i.e. employees in costume) to bring in customers using a wide variety of methods. In this fracas of reindeer and grown men in elf costumes, why not try something unique and buy a fake snow machine?
Why Should The Business Use One?
The immediate answer to that is: “why shouldn’t it use one?” Do you really want to wait for Christmas to battle it out with the numerous competing stores in your area, or do you want to get ahead of the competition by starting early and standing out? Here is what you get if you buy a fake snow machine:
a.) Customers will be curious about the fake snow being blown about
b.) They will notice your business and check out what you are selling
c.) Sales will increase because people will know more about your store
It’s a win-win situation for you since not only does it make your store unique, it gives it a certain quality (i.e. a sense of Christmas nostalgia) that your rivals don’t have.
Isn’t it too Early?
If you go to the nearest mall you’ll immediately notice that they are starting to bring out the Christmas decorations, crank out the Christmas music and do nearly everything short of announcing that it’s December. As Fortune.com explains, malls like to start advertising early because they know that it will put people into the Christmas shopping mood. So why shouldn’t you utilize the same sort of strategy in your business that the Telegraph.co.uk states is getting increasingly popular among store owners and start getting people into the “Christmas mood” a little bit early?
How can this be pulled off?
Well, you can start by visiting websites like Snowonder.com in order to check out their current models of snow-making machines and the powders that you need to make fake snow in the first place. After that, you need to go to your business and figure out the best place to put the snow maker and determine if it is allowed by the owner of the building that you are renting.
All in all, if you pull this off correctly, you are likely to attract loads of customers as they get into the mood to spend because of your small reminder that the holidays are near.